Effective Date: January 1, 2020


Welcome! You have arrived at or are otherwise interacting with www.sekisuidiagnostics.com (the “Site”) that is owned and operated by Sekisui Diagnostics, LLC. on behalf of the Sekisui Diagnostics Group, (Sekisui Diagnostics (UK) Ltd., Sekisui Diagnostics P.E.I. Inc. and Sekisui Diagnostics GmbH, together the “Seksui Group”). This Privacy Policy (the “Policy”) is issued on behalf of all members of the Sekisui Diagnostics Group,  and when we refer to “Sekisui”, or “we”, “our” or “us” in this Policy, we are referring to the relevant legal entity in the Sekisui Diagnostics Group responsible for processing your Personal Information.

This Policy aims to give you information on how Sekisui collects and processes your Personal Information through your use of the Site, including any data you may provide through the Site when you interact with us in provisions of services to you (the “Service”). For example, we may collect this information through various forms and in various places on the Service, including newsletters and marketing subscription forms, through “contact us” forms, or when you otherwise interact with the Service.

It is important that you read this Policy together with any other privacy notice or fair processing notice we may provide to you so that you are fully aware of how we collect, proves, and use your Personal Information. This Policy supplements the other notices and is not intended to override them.

Personal Information means any information about you that can, directly or indirectly identify you. It does not include data that cannot identify you (anonymous data).

We may collect, use, store and transfer the following different kinds of Personal Information about you:

  • Identity Dataincludes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Dataincludes billing address, delivery address, email address and telephone numbers.
  • Financial Dataincludes bank account and payment card details.
  • Transaction Dataincludes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Dataincludes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the Devices you use to access the Site.
  • Profile Data includes purchases or orders made by you, your preferences, feedback and survey responses.
  • Usage Dataincludes information about how you use our Site, Service, and products. We collect this data by using Tracking Technologies such as Cookies, Flash cookies and Web beacons. Tracking Technologies may set, change, alter or modify settings or configurations on your Device. To view a few of the Tracking Technologies we use please view our Cookie Policy
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Information but is not considered Personal Information in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific Site feature. However, if we combine or connect Aggregated Data with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information which will be used in accordance with this Policy.

Where you have provided us with Personal Information or Demographic Information as part of an online application for employment or an internship, we may use that information in order to allow us to make an informed decision about whether to proceed with your application. We may, as part of this recruitment process, collect information about your education, employment history and other similar matters. These types of  Personal Information may be considered Special Categories of Personal Information. The processing of these Special Categories of Personal Information is necessary for the purposes of carrying out the obligations and exercising our rights when deciding whether to recruit you.


If you fail to provide Personal Information to us where we need to collect that Personal Information by law, or under the terms of a contract we have with you, we may not be able to perform upon that contract (for example, to provide you with goods or services). In such cases, we may have to terminate the contractual relationship. We will provide you written notice of the termination and the reasons for it within a reasonable time.

We use different methods to collect your Personal Information, including the following:

  • Direct interactions.You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes Personal Information you provide when you:
  • fill out a contact us form;
  • subscribe to our Service or publications;
  • request our marketing communications be sent to you;
  • fill out an employment application; or
  • give us some feedback about the Site, Service, or other issues.
  • Automated technologies or interactions.As you interact with the Site, we may automatically collect Technical Data about your equipment, browsing actions and patterns, such as the frequency with which you use certain features of the Site, your unique device identifiers or your IP addresses. We collect this Personal Information by using cookies, tracking technologies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.
  • Third parties or publicly available sources.We may receive Personal Information about you from various third parties including friends and others that use the Service, such as when they submit content to us or post on the Service. Additionally, we may, from time to time, supplement the information we collect directly from you on our Site with outside records from third parties. We also receive Technical Data from analytics providers such as Google Analytics. We do not sell your Personal Information to third parties.
  • Third-Party Links.  The Site may contain content that is supplied by a third party, and those third parties may collect Usage Information and your device identifier when pages from the Site are served to you.  In addition, when you are on the Site you may be directed to other services that are operated and controlled by third parties that we do not control.  We are not responsible for the data collection and privacy practices employed by any of these third parties or their services and they may be tracking you across multiple sites and may be sharing the results of that tracking with us and/or others.  For example, if you “click” on a link, the “click” may take you off the Site onto a different site.  These other sites may associate their Tracking Technologies with you, independently collect data about you, including Personal Information, and may or may not have their own published privacy policies.  Third-party applications may also be available via the Site.  The owners of these applications may collect Personal Information and other data from you and may have their own policies and practices.  We are not responsible for how third-party or their applications collect or use your information and they may be tracking you across multiple sites and may be sharing the results of that tracking with us and/or others.  These third-party owners may have their own terms of service, privacy policies or other policies and ask you to agree to the same.  Be sure to review any available policies before submitting any personally identifiable information to a third-party application or otherwise interacting with it and exercise caution in connection with these applications.

It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes during your relationship with us. The Service will allow you to review, correct or update Personal Information you have provided through the Services’ forms or otherwise, and you may provide updates and changes by contacting us using the contact us section (Please see contact details at the end of this policy). European residents should also read our EU Legal Rights section below, and California consumers should review our California Privacy Rights section below as well.


We will only use your Personal Information when the law permits such use. Most commonly, we will use your Personal Information for the following business purposes:

  • To perform our contractual obligations to you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental